Are we too brand-name crazy?

As much as I love my certain brands, I have no problem buying from an unkown designer. Others disagree. I know people who would dislike buying things just because the designer is not well known or they lust for an item just because of the designer. I once saw a friend buy the most hideous clothing I've ever seen just because it was brand name. So, what do you think? Do you go crazy for brand name items? or are you like me, and can buy whatever as long as its fashionable to you?